Privacy Policy

1. Introduction

ShopFloor Advantage (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

If you have questions, contact us at richard@shopflooradvantage.com

2. What we collect

2.1. Information you provide

We collect information you submit through our website, forms, checkout, or email, including:

• Name, email address, company name, role
• Assessment responses (Pulse Check answers and comments)
• Any information you include in free-text fields or attachments
• Information you provide during optional review calls (notes and agreed actions)

2.2. Information collected automatically

When you use our website, we may collect:

• Device and browser details
• IP address
• Pages visited and time spent on pages
• Referring website
• Cookies and similar tracking technologies (see “Cookies” below)

2.3. Payment information

If you purchase services, payments are processed by third-party payment providers. We do not store full credit card details. We may receive confirmation details such as payment status, transaction ID, and billing name/email.

3. How we use your information

We use your information to:

• Provide and deliver the Pulse Check and associated reports
• Communicate with you about your purchase, delivery, and support
• Improve our services, website, and customer experience
• Maintain records for business, legal, and tax purposes
• Protect against fraud and misuse of our services

4. Assessment confidentiality

We treat your assessment responses as confidential. We use assessment responses only to:

• Generate your report and associated deliverables
• Support your engagement with us (for example, follow-up questions or optional review calls)

5. How we share information

We may share your information with:

• Service providers who help us operate our business (for example, website hosting, form tools, analytics, email, document generation, and payment processing)
• Professional advisers (such as accountants or lawyers) where required for compliance
• Authorities if required by law or to protect rights and safety

We do not sell your personal information.

6. International transfers

Some service providers may store or process data outside New Zealand. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place.

7. Data retention

We keep personal information only as long as necessary to:

• Deliver services and support you
• Meet legal, accounting, and tax requirements

You can request deletion of personal information where appropriate (see “Your rights” below).

8. Security

We take reasonable steps to protect your information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Cookies

We may use cookies and similar technologies to:

• Operate the website effectively
• Understand usage and improve performance
• Support analytics and marketing (where enabled)

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

10. Your rights

You may request to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion where appropriate
• Opt out of marketing communications (where applicable)

To make a request, contact richard@shopflooradvantage.com

11. Complaints

If you’re not satisfied with our response to a privacy concern, you can contact Office of the Privacy Commissioner.

12. Third-party links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites.

13. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.